Their actual cart
Product names, images and prices from the checkout, so the email shows exactly what they left.
SHOPIFY ABANDONED CART EMAIL
Abandoned cart emails for Shopify that bring shoppers back
EterMail reads open checkouts from your store and sends two on-brand reminders that take shoppers straight back to their own checkout. The flow stops the moment they order.
- Reminders at 1 hour and 24 hours
- Stops when they order
- Only to opted-in shoppers
HOW IT WORKS
Two reminders, timed to when they work
- 01
A shopper starts checkout and leaves
EterMail sees the open checkout within 15 minutes through its read-only connection to your store.
- 02
After 1 hour: a friendly reminder
Their cart, with product images and prices, and one button back to their own checkout.
- 03
After 24 hours: the last nudge
A second email for those who still haven’t finished. You choose whether it carries an offer.
- 04
They order: the flow stops
As soon as an order comes in, the remaining reminders are cancelled.
WHAT GOES IN THE EMAIL
Reminders that look like your store
One click back
The button opens their own checkout with the cart still filled in.
Your brand voice
AI writes the copy from your brand profile. Edit anything before you approve.
Results you can see
Emails sent, clicks and the orders that followed, step by step.
DONE RIGHT
The details that keep reminders welcome
- Marketing consent only
Only shoppers who accepted marketing at checkout get reminders. - No double emails
Before the flow goes live you turn off Shopify’s built-in abandoned checkout email and confirm it in EterMail. - Approved once, then automatic
You approve the flow’s emails once; after that it runs on its own. Changing them needs a new approval. - Unsubscribe in one click
Every reminder carries a one-click unsubscribe, as Gmail and Yahoo require.
BEYOND CHECKOUT
The other flows that pay for themselves
Abandoned checkout is the flow most stores start with, and EterMail has the rest ready too: a welcome series for new subscribers, browse abandonment for people who looked at a product, a post-purchase email a week after an order suggesting what to buy next, and win-back for customers who haven’t ordered in a while.
Each reminder is a marketing email at 2 credits, about $2 per 1,000. A store sending 3,000 reminders a month uses 6,000 credits, well inside the $19 Starter plan.
Frequently asked questions
What is the difference between an abandoned cart and an abandoned checkout?
A cart is abandoned when someone adds products and leaves; a checkout is abandoned when they start checking out (usually after entering their email) and don’t pay. Shopify only knows the email for abandoned checkouts, so that is what the flow uses.
When are the reminders sent?
Out of the box, 1 hour and 24 hours after the checkout was left. Both stop if the shopper orders.
Do I need to turn off Shopify’s own reminder?
Yes. EterMail asks you to turn it off and confirm before the flow can go live, so no one receives two reminders.
Can I include a discount?
Yes. Add a discount code to either email. Many stores keep the first reminder without one and offer it only in the second.
Does it work for stores that aren’t on Shopify?
The abandoned checkout flow needs Shopify’s checkout data. Other flows work with any data you send through the API or forms.
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