SHOPIFY EMAIL MARKETING

Shopify email marketing that writes itself, and waits for your OK

Connect your store with read-only access. EterMail learns your brand and products, drafts campaigns and automated flows, and sends only what you approve. You pay per email sent, not per contact.

  • Read-only Shopify access
  • Syncs every 15 minutes
  • About $2 per 1,000 emails

SET UP

From store to first campaign in an afternoon

  1. 01

    Connect Shopify

    Create a read-only app for your store with our step-by-step guide (about 10 minutes) and paste in its Client ID and secret. EterMail can read your store but can never change it.

  2. 02

    Customers, orders and products sync

    Customers with their marketing consent, orders and lifetime spend, products with prices and images, and open checkouts. Every 15 minutes, automatically.

  3. 03

    AI learns your brand

    From your website it picks up your voice, logo, colors and featured products. Every email it writes follows that profile.

  4. 04

    Approve and send

    Before anything goes out, EterMail checks your sending domain, unsubscribe link and postal address and shows the cost. Nothing is sent until you approve.

WHAT YOU GET

Everything a Shopify store needs from email

Campaigns with your products

AI drafts the email and drops in product blocks straight from your catalog. Subject lines are A/B tested, and each subscriber gets it in their own time zone.

Ready-made flows

Welcome series, browse abandonment, abandoned checkout, post-purchase and win-back. Review the copy, approve once, and they run on their own.

Segments from real orders

Target by lifetime spend, last order date, events like viewed products, or any field you sync, and see the count before you save the segment.

Results in revenue

Opens, clicks, unsubscribes and the orders that followed, per campaign and per flow, so you know which emails pay.

Signup forms

Hosted forms that record how and when each person agreed, so every subscriber has consent you can show.

Replies in one inbox

Customers who reply land in one inbox, where AI sorts them and drafts an answer for you to check.

SAFE BY DEFAULT

Built so a mistake never reaches your customers

  • Approval before every send
    AI writes drafts only. An approved email is locked; any edit needs a fresh approval.
  • Consent respected
    Only customers who accepted marketing in Shopify are emailed, and anyone who unsubscribes is removed before each send.
  • No duplicate reminders
    Before the abandoned checkout flow goes live, you turn off Shopify’s built-in reminder, so shoppers never get two.
  • Order emails stay with Shopify
    Order confirmations and shipping updates keep coming from Shopify, untouched.

SHOPIFY MESSAGING VS ETERMAIL

Shopify Email (now Shopify Messaging) or EterMail?

Shopify Email, renamed Shopify Messaging in December 2025 when it added SMS, is Shopify’s own app, built into the admin. It is a good start for an occasional newsletter; EterMail is for stores that want AI to write the emails and email to drive real revenue.

Where it runs
EterMailIts own workspace, connected to your store with read-only access.
Shopify MessagingInside your Shopify admin, no extra account.
Writing emails
EterMailAI drafts whole campaigns and flows from your brand profile and catalog.
Shopify MessagingTemplates with your branding and products; AI can help with text.
Automations
EterMailReady-made flows, custom events and goal-based exits, with results per step.
Shopify MessagingShopify’s marketing automations, such as welcome and abandoned checkout.
Segments and reports
EterMailSegments on spend, order dates, events and synced fields; revenue per email.
Shopify MessagingBasic segments and reports.
Before sending
EterMailEvery send needs approval; approved content is locked.
Shopify MessagingYou send or schedule when ready.
Beyond your store
EterMailCold outreach, a shared reply inbox, and an API for app and SaaS data.
Shopify MessagingEmail and SMS to your Shopify customers.
How you pay
EterMailPer email sent (marketing ≈ $2 per 1,000), not per contact.
Shopify MessagingA monthly allowance of free emails, then a charge per email.

Based on Shopify’s public information in October 2026. Check shopify.com for current Shopify Messaging pricing.

PRICING

Pay for the emails you send, not the size of your list

Most Shopify email tools charge by how many contacts you have, so a big list that you email twice a month costs as much as one you email every day. EterMail charges per email: a marketing email costs 2 credits, and 1,000 credits are $1. On the $19–$149 plans, the whole monthly price turns into credits.

A store that sends 4 campaigns a month to 5,000 subscribers sends 20,000 emails, which is 40,000 credits: the $49 Growth plan covers it. The Free plan includes 1,000 credits a month with no card.

Frequently asked questions

Is EterMail a Shopify App Store app?

Not yet. You connect it with a read-only custom app that you create in your own store, using our step-by-step guide. It takes about 10 minutes and gives EterMail read access only.

Will it replace Shopify Email (Shopify Messaging)?

For marketing email, yes: campaigns, flows and segments run in EterMail. Order confirmations and shipping emails stay in Shopify.

Can I move my subscribers over?

Yes. Subscribers and their marketing consent sync from Shopify automatically. Lists from another tool can be imported by CSV.

Do AI-written emails go out on their own?

No. AI writes drafts. Every campaign and flow needs your approval before anything is sent.

What does it cost for my store?

Marketing emails cost about $2 per 1,000. Plans start free; paid plans are $19, $49 and $149 a month, and on these plans the whole price becomes sending credits.

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